The Importance of Trust…
If anything the online purchasing experience needs to work harder than anywhere else to generate trust and confidence in the consumer. Particularly when it comes to high ticket items like cars…
A recent study by trading standards in January in Warwickshire estimated that 27% of used cars available for sale were unroadworthy.
However, that is nothing compared […]
Brand Loyalty vs. The Credit Crunch
Although the internet car buying experience is still in its’ infancy, there are some trends that we found useful to share with you - some anecdotal, and some measurable.
The Right Experience
The internet car buyer is no different to any other online customer. They expect a professional, secure, smooth transaction and some kind of incentive for […]
New Car Sales… Something’s Got to Give
It’s no surprise that we watch the new car marketplace carefully, and given this, that we are always interested in the gap between what is reported and what is actually the case.
New cars sales seem, on the face of it, to be rising… tell the franchised dealers the great news… or perhaps they know something […]
It’s a Question of Efficiency…
Whilst we have been developing our business, we have worked hard to get dealers covering all online franchises. We have had an ongoing situation where about 2/3rd of dealers get good performance out of their enquiries, whereas the other 1/3rd seem unimpressed.
Until recently we could only speculate as to why, however now having more than […]
CarQuake On the Radar?
You know when you’re starting to make an impression in Internet. It’s more than just a feeling… it’s about contacts coming in more than anything else.
When you first start advertising online… doing a bit of PPC and stuff, you get the calls and emails from small SEO firms and micro-players in online. Trying to sell […]
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