Car Scrappage Scheme… The Real Story??
Is It Working?
Being at the sharp end of new car sales, we have been watching the unfolding scrappage scheme with interest. The ‘PR’ is that the scrappage scheme is brilliant for all concerned but, from what we can tell, it is hardly that, is tailing off rapidly and both customers and dealers are not getting [...]
The 5 Biggest Dealer Website Mistakes
As a marketing supplier to a number of franchised car dealers, as well as the operator of the hugely successful new car sales website ‘CarQuake’ - we’ve compiled our ‘top 5′ mistakes that Car Dealers make in their websites.
1. They Focus Too Much on ‘Cheap’
There is a large difference between ‘cheap’ and ‘value’ - and [...]
Car Sales Slump… Ouch!
Car Sales Drop 21% in September
So, it’s happened in September following a pretty miserable August… we get the feeling it’s going to be a long winter with March months away and little evidence that anything will change soon in the marketplace.
At least some of the car manufacturers are trying to slow down production, but even [...]
The Importance of Trust…
If anything the online purchasing experience needs to work harder than anywhere else to generate trust and confidence in the consumer. Particularly when it comes to high ticket items like cars…
A recent study by trading standards in January in Warwickshire estimated that 27% of used cars available for sale were unroadworthy.
However, that is nothing compared [...]
Brand Loyalty vs. The Credit Crunch
Although the internet car buying experience is still in its’ infancy, there are some trends that we found useful to share with you - some anecdotal, and some measurable.
The Right Experience
The internet car buyer is no different to any other online customer. They expect a professional, secure, smooth transaction and some kind of incentive for [...]