Toyotas Are Reliable – If You Recall?
Recall, Which Recall?
When it comes to vehicle recalls Toyota apparently have dominated the headlines in the early part of 2010. What is less apparent is that recalls are far from unusual in the motor industry with manufacturers regularly carrying out recall work on vehicles in the national vehicle parc.
Most of these are kept low key [...]
What Will 2010 Bring For New Car Sales?
In October and November the new car market recorded record year on year rises in New Car sales in the UK. So, we all should be really happy, shouldn’t we?
All seems superficially rosy, yet Digital Acumen is predicting a tough year for Franchised Car Dealers in 2010. Here are some good reasons why…
The Context of [...]
Motorists to be Hit With VAT Increase on New Cars
Car buyers who don’t order their new cars in the next couple of weeks will be hundreds of pounds worse off as they sleepwalk into the VAT increase.
With average delivery times stretching to two months, new cars that are not ordered within weeks are likely to be handed over and paid for after the new [...]
Car Scrappage Scheme… The Real Story??
Is It Working?
Being at the sharp end of new car sales, we have been watching the unfolding scrappage scheme with interest. The ‘PR’ is that the scrappage scheme is brilliant for all concerned but, from what we can tell, it is hardly that, is tailing off rapidly and both customers and dealers are not getting [...]
The 5 Biggest Dealer Website Mistakes
As a marketing supplier to a number of franchised car dealers, as well as the operator of the hugely successful new car sales website ‘CarQuake’ – we’ve compiled our ‘top 5′ mistakes that Car Dealers make in their websites.
1. They Focus Too Much on ‘Cheap’
There is a large difference between ‘cheap’ and ‘value’ – and [...]