CarQuake - Featured in The Sunday Times
It’s amazing how things sometimes happen in reverse…
We access the CarQuake site on Monday morning and are astonished to find out that we had a really busy end to November. Sunday’s traffic was the best single day of traffic in November…
Given all the tools at our disposal, we look at our analytics - traffic is [...]
Car Sales Slump… Ouch!
Car Sales Drop 21% in September
So, it’s happened in September following a pretty miserable August… we get the feeling it’s going to be a long winter with March months away and little evidence that anything will change soon in the marketplace.
At least some of the car manufacturers are trying to slow down production, but even [...]
The Importance of Trust…
If anything the online purchasing experience needs to work harder than anywhere else to generate trust and confidence in the consumer. Particularly when it comes to high ticket items like cars…
A recent study by trading standards in January in Warwickshire estimated that 27% of used cars available for sale were unroadworthy.
However, that is nothing compared [...]
Brand Loyalty vs. The Credit Crunch
Although the internet car buying experience is still in its’ infancy, there are some trends that we found useful to share with you - some anecdotal, and some measurable.
The Right Experience
The internet car buyer is no different to any other online customer. They expect a professional, secure, smooth transaction and some kind of incentive for [...]