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	<title>Digital Acumen Plc - For Considered Technology</title>
	<link>http://www.digitalacumen.co.uk</link>
	<description>We Help Businesses, Understand, Reach and Communicate With Online Consumers</description>
	<pubDate>Thu, 26 Jun 2008 08:44:16 +0000</pubDate>
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		<title>The Importance of Trust&#8230;</title>
		<link>http://www.digitalacumen.co.uk/2008/06/26/the-importance-of-trust/</link>
		<comments>http://www.digitalacumen.co.uk/2008/06/26/the-importance-of-trust/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 08:44:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Automotive Comments]]></category>

		<category><![CDATA[Automotive News]]></category>

		<category><![CDATA[Digital Acumen News]]></category>

		<guid isPermaLink="false">http://www.digitalacumen.co.uk/2008/06/26/the-importance-of-trust/</guid>
		<description><![CDATA[If anything the online purchasing experience needs to work harder than anywhere else to generate trust and confidence in the consumer. Particularly when it comes to high ticket items like cars&#8230;
A recent study by trading standards in January in Warwickshire estimated that 27% of used cars available for sale were unroadworthy.
However, that is nothing compared [...]]]></description>
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		<title>Brand Loyalty vs. The Credit Crunch</title>
		<link>http://www.digitalacumen.co.uk/2008/05/13/brand-loyalty-vs-the-credit-crunch/</link>
		<comments>http://www.digitalacumen.co.uk/2008/05/13/brand-loyalty-vs-the-credit-crunch/#comments</comments>
		<pubDate>Tue, 13 May 2008 18:42:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Automotive Comments]]></category>

		<guid isPermaLink="false">http://www.digitalacumen.co.uk/2008/05/13/brand-loyalty-vs-the-credit-crunch/</guid>
		<description><![CDATA[Although the internet car buying experience is still in its&#8217; infancy, there are some trends that we found useful to share with you - some anecdotal, and some measurable.
The Right Experience
The internet car buyer is no different to any other online customer. They expect a professional, secure, smooth transaction and some kind of incentive for [...]]]></description>
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		<title>New Car Sales&#8230; Something&#8217;s Got to Give</title>
		<link>http://www.digitalacumen.co.uk/2008/04/10/new-car-sales-somethings-got-to-give/</link>
		<comments>http://www.digitalacumen.co.uk/2008/04/10/new-car-sales-somethings-got-to-give/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 18:10:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Automotive Comments]]></category>

		<category><![CDATA[Digital Acumen News]]></category>

		<guid isPermaLink="false">http://www.digitalacumen.co.uk/2008/04/10/new-car-sales-somethings-got-to-give/</guid>
		<description><![CDATA[It&#8217;s no surprise that we watch the new car marketplace carefully, and given this, that we are always interested in the gap between what is reported and what is actually the case.
New cars sales seem, on the face of it, to be rising&#8230; tell the franchised dealers the great news&#8230; or perhaps they know something [...]]]></description>
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		<title>Which? MotorTrader? Who?</title>
		<link>http://www.digitalacumen.co.uk/2008/02/22/which-motortrader-who/</link>
		<comments>http://www.digitalacumen.co.uk/2008/02/22/which-motortrader-who/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 16:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Digital Acumen News]]></category>

		<guid isPermaLink="false">http://www.digitalacumen.co.uk/2008/02/27/which-motortrader-who/</guid>
		<description><![CDATA[It&#8217;s what we&#8217;ve been saying for a long time, and something that dealers using CarQuake know already&#8230; Customers SAVE MONEY buying online AND they prefer doing so too.
Motor Trader on the recent Which? Report
Customers save, on average 11% more&#8230; They also save their time (and patience) by shopping online for new cars&#8230; and Dealers come [...]]]></description>
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		<title>Help Needed&#8230; But Only for Dealers Who Want More Business</title>
		<link>http://www.digitalacumen.co.uk/2008/01/08/help-needed-but-only-for-dealers-who-want-more-business/</link>
		<comments>http://www.digitalacumen.co.uk/2008/01/08/help-needed-but-only-for-dealers-who-want-more-business/#comments</comments>
		<pubDate>Tue, 08 Jan 2008 18:20:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Car Announcements]]></category>

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		<description><![CDATA[+++ STOP PRESS +++ STOP PRESS +++ STOP PRESS +++ STOP PRESS +++ 
It&#8217;s as if someone just flicked a switch&#8230; and the lights came on! January has already started off with a real explosion of activity at CarQuake.
Someone tell our visitors that the market is wobbly! We need help as we&#8217;re still looking for [...]]]></description>
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