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	<title>Digital Acumen Plc - Driving Business Forward</title>
	<link>http://www.digitalacumen.co.uk</link>
	<description>We Help Businesses, Understand, Reach and Communicate With Online Consumers</description>
	<lastBuildDate>Thu, 02 Jul 2009 16:36:34 +0000</lastBuildDate>
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		<title>Car Scrappage Scheme&#8230; The Real Story??</title>
		<description><![CDATA[Is It Working?
Being at the sharp end of new car sales, we have been watching the unfolding scrappage scheme with interest. The &#8216;PR&#8217; is that the scrappage scheme is brilliant for all concerned but, from what we can tell, it is hardly that, is tailing off rapidly and both customers and dealers are not getting [...]]]></description>
		<link>http://www.digitalacumen.co.uk/2009/07/02/car-scrappage-scheme/</link>
			</item>
	<item>
		<title>PageRank In the Automotive World&#8230;</title>
		<description><![CDATA[
It&#8217;s one of those things that you watch and, whilst it doesn&#8217;t mean absolute success or failure, it&#8217;s rather like a barometer or a thermometer - it is a measure of popularity.
We often get asked &#8216;how do people find CarQuake&#8217; and whilst we can point them to searches like Best Car Deals, New Cars for [...]]]></description>
		<link>http://www.digitalacumen.co.uk/2009/04/08/pagerank-in-the-automotive-world/</link>
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		<title>The 5 Biggest Dealer Website Mistakes</title>
		<description><![CDATA[
As a marketing supplier to a number of franchised car dealers, as well as the operator of the hugely successful new car sales website &#8216;CarQuake&#8217; - we&#8217;ve compiled our &#8216;top 5&#8242; mistakes that Car Dealers make in their websites.
1. They Focus Too Much on &#8216;Cheap&#8217;
There is a large difference between &#8216;cheap&#8217; and &#8216;value&#8217; - and [...]]]></description>
		<link>http://www.digitalacumen.co.uk/2009/03/17/the-5-biggest-dealer-website-mistakes/</link>
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		<title>CarQuake - Featured in The Sunday Times</title>
		<description><![CDATA[It&#8217;s amazing how things sometimes happen in reverse&#8230;
We access the CarQuake site on Monday morning and are astonished to find out that we had a really busy end to November. Sunday&#8217;s traffic was the best single day of traffic in November&#8230;
Given all the tools at our disposal, we look at our analytics - traffic is [...]]]></description>
		<link>http://www.digitalacumen.co.uk/2008/12/02/carquake-featured-in-the-sunday-times/</link>
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		<title>Car Sales Slump&#8230; Ouch!</title>
		<description><![CDATA[Car Sales Drop 21% in September
So, it&#8217;s happened in September following a pretty miserable August&#8230; we get the feeling it&#8217;s going to be a long winter with March months away and little evidence that anything will change soon in the marketplace.
At least some of the car manufacturers are trying to slow down production, but even [...]]]></description>
		<link>http://www.digitalacumen.co.uk/2008/10/06/car-sales-slump-ouch-we-all-feel-it/</link>
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